Dirty Mechanism first began as a series of online stores in April of 2006. Since that time, Dirty Mechanism has sold its products to customers all over the United States. Predominantly a producer of graphic T’s and other home novelty items, Dirty Mechanism Apparel seeks to expand its product line into a fully equipped and distinctive brand.

Generating the kind of buzz that spawns a definitive word of mouth praise, Dirty Mechanism seeks to expand its apparel and merchandise lines, geared toward a young and intense demographic of “creative, sexy, smart” individuals. The brand’s tag line follows a core philosophy that young people are the future, and therefore should be encouraged to fulfill their greatest potential in all areas. The goal of DM is to allow young adults to express themselves in their own unique way, beyond the bounds of wearing a simple logo.

“I always thought the major brands you get at your major urban shopping malls were just too…cloned,” Scott Lee, creator of DM, struggles to find the right word. “The real goal here is that we’re getting away from wearing so much a brand name as you are wearing an idea.”

And just what idea is that? The idea that the power of creativity is more powerful than the power of popular culture.

Scott Lee has been the lead designer behind Dirty Mechanism products since the brand’s conception in 2006, and much of the apparel reflects Scott’s own thoughts. The author of a variety of different products, most of which are in the form of writing, Scott knows that ideas are a part of everyone’s personality, and believes that clothes should reflect who an individual really is underneath. Scott urges you to forget the days of wearing a shirt with a giant logo that supposedly represents a “lifestyle” brand with little or no real meaning behind it, and start getting behind an intellectual, creative choice: Dirty Mechanism.

Dirty Mechanism’s unique brand of apparel and specialty merchandise is created in part through online retailer CafePress.com’s premium quality on-demand printing and production technology as it is produced from the CafePress.com headquarters in Foster City, California and Louisville, Kentucky. As CafePress.com continues to improve its products, it is in turn improving the product quality of Dirty Mechanism’s on-demand products. Other products are set to be produced in-house by Dirty Mechanism in Houston, Texas this year.